FAQs

Q?

What is Orangehat?

A.

Orangehat is defined as: the use of content and social media marketing for the deployment of Search Engine Optimization strategies, techniques and tactics that focus on a human audience. Orangehat users completely follow search engine rules, policies, and best practices.

Q?

Why Orangehat? What does it mean?

A.

The name Orangehat derived from a few terms used in the inner circles of Internet professionals, programmers, and hackers. Also, the color orange seems to be prevalent in blogging and other content related websites and organizations.

White hat: The term "white hat" in Internet slang refers to an ethical computer hacker, or a computer security expert, who specializes in penetration testing and in other testing methodologies to ensure the security of an organization's information systems. Ethical hacking is a term coined by IBM meant to imply a broader category than just penetration testing. White-hat hackers may also work in teams called "sneakers", red teams, or tiger teams. - Wikipedia

Blackhat: In computing, spamdexing (also known as search spam, search engine spam, web spam or search engine poisoning) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful. Using sinister methods to have websites rank higher in search engine results is commonly referred to in the SEO (Search Engine Optimization) industry as "Black Hat SEO." - Wikipedia

Red hat: Red Hat, Inc. (NYSE: RHT) is an American multinational software company that is engaged in providing open-source software products to the enterprise community. Founded in 1993, Red Hat has its corporate headquarters in Raleigh, North Carolina with satellite offices worldwide. -Wikipedia

Q?

Who we are

A.

Orangehat is a brand that was developed through a combination of psychology and marketing.  Our logo is hypnotic, our tone is rebellious, and we can (and will) extend our reach all around the globe.

The brand was developed to meet 7 fascination triggers:

  1. Power - Our logo and front page of the site is in your face and takes command. Also, our vast knowledge of Google, the Internet and technology is something to leverage.
  2. Passion - It’s obvious in our brand, and you should show it too!
  3. Mystique - The faceless logos. The “Mr. Orange” persona and author. Plus SEO itself is an eluding subject for many.
  4. Prestige - We have distilledU SEO certifications displayed on site and can show live client examples upon request and analytical traffic reports.
  5. Alarm - It’s all important for any business to top the search engines now, and make an effort every day that they can afford to “race to the top and compete.” Panda and Penguin demote low quality websites. Panda rewards sites with the well written content, while Penguin looks for the right kind and amount of links to, from, and internally on all websites Google can find. Links are what build the Internet.
  6. Rebellion - This is our brand, we aim to change the face of SEO, it’s not just keywords and links anymore! “All innovation and all creativity comes from rebellion.” - Sally Hogshead
  7. Trust - We are transparent, bottom line. We display our packages on the website and ask for low upfront costs to serious decision makers. We will not tolerate dishonesty and will not sell it.

Q?

What will Orangehat do for me?

A.

  • Create Inbound Marketing Strategies

  • Engage Target Audiences With Blogs and Social Media

  • Increase Conversions, Subscribers & Sales

  • Boost Website Traffic and Search Engine Rankings

  • Create Rich Content For Link Bait & Social Sharing

  • Change the landscape and reputation of your business online

Q?

How will Orangehat accomplish my online goals?

A.

  • Content & SEO Writing

  • Social Media engagement, traffic and demographic reporting

  • Web design

  • Art, graphics, and logo services

  • Video marketing services