It is time to take charge of your website.
So you have a website, now what? That is a great step, but you need fresh content to build links, attract users, and achieve daily traffic with high search rankings.
This is all part of inbound marketing and the search engines have invested many years of research and money to make sure only the best websites rank well in their results. A strong inbound marketing plan coupled with SEO rich content is key to capturing more leads-- increasing the odds of conversions!
SEO is defined as: The process of making a site and its content highly relevant for both search engines and searchers. Search Engine Optimization includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users.
Orangehat are experts at search engine optimization. Check out our credentials.
Did you know?
- 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.
- 88% of the active blog readers in the total U.S. general population trust the information they get from familiar blogs
- 61% of people feel better about a company that delivers custom content and are more likely to buy from that company
Google has unleashed Panda and Penguin.
And they are after your website.
Google dominates the market of the search engine world and is familiar to just about every single user on the Internet. Google's mission is to make search completely relevant to its users, and they have invested billions in research and development in order to do this.
As part of their mission, the top scientists at Google have unleashed their answer: Panda and Penguin. Coming onto the scene in 2011, many websites felt a drop in traffic-- all in the mission to curb and even stop the bad trades of black-hat tricks and low quality content.
Today, many are trying and only a few are succeeding at defending against Google's Panda and Penguin.
Panda is one of Google's engineered lab animals set out on the Internet to demote websites. Panda thoroughly reads every webpage it can get its paws on.
If Panda doesn't like what it sees, a website suffers and is demoted in Google’s search results.
Here are some facts and tips on how to survive Panda when it visits your website.
Date: Feb 23, 2011 affected 12% of all websites when released
- Thin/short articles
- Duplicate content
- High bounce rates
How to resist:
- Create original content
- Have deep and rich content
- Use unique content to fuel social sharing
After Panda demoted millions of websites, Google felt that it wasn't enough and decided to engineer another lab animal, the Penguin. This time, it was all about the links.
Penguin was designed to count the number of links, and then check with Panda on the quality of the site the links come from-- and are pointing to. Penguin also checks on how relevant a link is... a great example is having a "legal steroid" website linking to a law practice or real estate site. In Penguin's eyes, that's silly and worth snubbing its beak at.
Keep Penguin at bay with with these facts and tips.
Date: April 24, 2012 affected 3.1% of all websites when released
- Low Quality Links
- Over optimized anchor text
- Keyword Stuffing
- Natural Anchor Texts
- Contextual Links
- Strategic Internal/External "nofollow" Links
- Well balanced keyword density
Matt Cutts, Google's head of webspam, says this about Panda and Penguin:
Websites that do not follow best practices
Will not rank well in any search engine!
While Google is not the only search engine out there, it is the strongest and most powerful force on the Internet. We optimize for all search engines, but for Google first as it is the trend setter while other search engines play catch up.
- Generate SEO rich content
- Boost site traffic
- Fuel social engagement
- Build natural links
- Encourage social sharing of YOUR content
- Create inbound marketing strategies and sales funnels
- Increase opt-in subscribers
- MAXIMIZE conversions and turn website visitors into CA$H.
Don't get stuck dealing with Panda and Penguin, let a well trained Orangehat Agent fight these engineered lab animals and navigate the treacherous landscape of SEO for you! Give us a call or sign up for a free website audit today!