The chairperson of spam search in Google, Matt Cutts, had taken out a recent video lately, based on the subject of misconception in the optimization industry. To sum up, Matt had shown three topics in this video:

1. Confusing algorithms of SEO with refreshments of data
2. Panda and Penguin system are not mercenary for this website
3. The web optimization industry focuses too much on link building and other search engines.

Updates on Algorithm along with refreshments of data:

Another misconception about which Matt has thrown light upon is confusing algorithmic coding, refreshing data with search engine optimization. This topic is already covered before. An algorithm is a trick by which the Google search engine changes the way it ranks the search engines and results.

It filters the website according to the index. It is updated from time to time. The recent penguin update was on the algorithm update. Before this, the penguin 2 or penguin 3 was just the refreshment of data.

Updates of Penguin and Panda do not procure Google any monetary profit:

Many people are having such ideas that the Panda and penguin updates generated by Google increases its income to a certain extent. Matt differed on this point saying this to be untrue because the algorithms consist of results in organic search and it has no relation with revenue generation.

Instead, Matt added the Panda could decrease the revenue for Google because it would not accept all the sites from the web taking recourse in filtering and thus it lowers the revenue generated from the Ad Sense.

Matt went on explaining how Google focuses on long-term objectives by increasing the happiness of the searchers. It is done in such a way so that they come back again for searching. Google never makes short-term monetary goals.

Too much, focus on search engines and link building:

Matt discussed at the end how the SEO companies focus mainly on search engine and related link building to achieve higher ranks among the web pages. Matt said they could use this time to make people more aware about their website through social networking.

Then he tells us about the history of most popular sites on the net. All those sites have got famous by using the user-friendly approach among its users. The user-friendly experience can cut a niche in the web market.

These suggestions also go to those web-building companies who are starting everything for just a start up.

There is no way around good SEO

Ever since SEO has become the most potent weapon for Internet marketers, there have been thousands of people trying find out new ways to trick the Google’s Webmaster Guidelines and have engaged in, what can be at best called shady practices, to get better search engine page ranks. While the primary objective of any content marketing strategy or social media marketing is to eventually create a dominating presence in the virtual world, especially in search results, yet the route taken by SEO experts or content marketing specialists cannot be questionable or illegitimate in the eyes of Google.

There had been a lot of speculation recently that Google penalizes sites that are critical of Google or speak unfavorably about Google’s services, principles and policies. Matt Cutts has clarified that Google has no such policy of penalizing a site that is critical of the company or the search engine giant’s policies but he reiterated that repeat offenders with the clear intention of violating the norms set out by Google Webmaster Guidelines would certainly fall under the scanner and might be hammered down.

It has to be seen from the perspective of websites being devastated because no SEO strategy, content marketing idea or social media dominance can make a tinge of a difference if Google decides to penalize a site and brings its ranking crashing down. Having said that, there have been SEO practices that used names of the likes of Google and other reputed sites or companies to squeeze through the search engine algorithms and get a higher ranking, not by the virtue of content or the ranking of the site but with the help of the presence of essential words that people look for.

Google is all out to penalize all sites that do not have good SEO strategies and if you are working on content marketing or a new SEO strategy, stay in line with Google’s policies.

Don’t let Google trash your site, call us today or fill out our form for free consultation and client examples!

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