It’s not “Dancing with the Stars” for sure.

Google dancing with Panda and Penguin is full of terms and lingo that would make any novice squirm with questions. How do we do the Google dance with Panda and Penguin?

Lets talk about who they are or rather what they are. Panda was created by Google to monitor site quality. Panda is a new ranking factor. Is the site worth searching for, does it meet the required standards set by Google? Google calls this “high quality sites algorithm.” An algorithm is used as a measurement of a Web site to determine its relevance on the Internet.

When the change rolled out in 2011 there were many unhappy site owners. Panda began blocking sites that didn’t meet their criteria. New updates to Panda continue to roll out which are said to be even more “finely targeted.”

Penguin was created to look for suspicious links, schemers. Penguin launched in April 2012 to catch spammers who buy links or obtain them through link networks for the purpose of boosting rankings. Penguin update 2.0 which was released in May 2013 hit hard on pornagraphy sites, game sites, big brand sites, believe it or not The Salvation Army and Dish.com.

A word to the wise, be diligent what is allowed on your site.

Even spelling is important to quality content. Empty content, words to fill space for the sake of creating content doesn’t work. Creating quality content works and will work for you.

Orangehat is about SEO content and creating marketing strategies to optimize your website traffic which improves sales, gets your business noticed, and creates a win/win situation.

This is a process that involves both you the client and Orangehat.

Let Orangehat perform a free Website SEO audit and show you Live Client examples. We are ready, willing and able to work for you.

Call us at 800-788-8596.